SHANGHAI FAMILY PRIVACY POLICY

(effective as of October 1, 2008)

At the same time that Shanghai Family is committed to bringing you information tailored to your individual needs, we recognize the importance of protecting the privacy of your personally identifiable information. In adopting this Privacy Policy, our intent is to balance our legitimate business interests in collecting and using personally identifiable information and your reasonable expectations of privacy.

What personally identifiable information do I provide to Shanghai Family?

Shanghai Family may ask you to provide various types of personally identifiable information to enhance your experience on our site. For example, Shanghai Family may ask for information such as your name or email address. We may also ask you for other information at other times - such as when you enter a contest or participate in a promotion or when you participate in our message boards. Whenever you provide personally identifiable information to us, we will make an effort to link to our Privacy Policy. See below about "cookies" and what other information is collected.

How does Shanghai Family use my personally identifiable information?

A user's personally identifiable information may be used by Shanghai Family for editorial purposes such as to contact you as part of an online survey. Additionally, we may also use the information provided by you to: 1) contact you with legal notices, 2) to advise you of any material changes or additions to our Service, and 3) account status (including confirmation of registrations).

Further, if you told us in your account preferences that you would be interested in receiving email from us, we may send you emails about Shanghai Family promotions or services as well as on behalf of other companies. However, if you no longer wish to receive any of the foregoing, you may change your preferences for the future at any time by clicking in your account preferences.

Shanghai Family also does research on our users' demographics, interests and behavior based on the information you provide to us including upon registration and during a promotion, as well as from our server log files or from surveys. We do this to better understand and serve our users. This research is compiled and analyzed on an aggregated basis and Shanghai Family may share this aggregated data with advertisers or other businesses.

Do other companies or people have access to personally identifiable information I provide to Shanghai Family?

When you are on an area of Shanghai Family and are asked for personally identifiable information, you are providing that information to Shanghai Family only, or vendors providing contractual services for Shanghai Family (such as hosting vendors). We do not transfer personally identifiable information.

Advertisers and Links

Shanghai Family users should be aware that, when you voluntarily disclose personal information in chat areas or bulletin boards, that information may be collected by others and may result in unsolicited messages from others. Except as stated in this Privacy Policy or at the time of collection, a user's personally identifiable information will not be transferred to a party outside Shanghai Family.

Data Security

We have in place physical, electronic and managerial procedures to protect the information we collect online. However, as effective as these measures are, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that the information you supply will not be intercepted while being transmitted to us over the internet.

What information do web servers collect?

Web servers serving Shanghai Family automatically collect certain non-personally identifiable information, such as which pages each user visits and the domain name (e.g., earthlink.net) of visitors. This information is used for various purposes including internal review, to tailor information to individual visitors, and for traffic audits. We also provide this information about our users on an aggregated, anonymous basis to our advertisers.

Kids under 13

Do not send any information about yourself to us - including information like your name, address or e-mail address. In general, we do not knowingly collect personally identifiable information from children under 13. If, in limited circumstances, we do knowingly collect personally identifiable information from a child under the age of 13, we will do so only with verified parental consent prior to collection. In the event that we learn that we have collected any personal information from a child under the age of 13 without verification of parental consent, we will delete that information from our database as quickly as possible.

Technology on the Internet is developing at a rapid pace, and we need to maintain our flexibility in the online arena. If we need to change our policy in the future, we will post these changes as soon as they go into effect.