Advertise With Us

Shanghai Family readers are English-speaking expatriates living in Shanghai. Their first priority is their families’ well-being, and they are the key decision makers in purchases related to their home abroad.

Reach the Shanghai Family Community

Each month, more and more unique users seek education and support from the Shanghai Family content and community. The Shanghai Family audience is your target audience.

Affluent. Most of the Shanghai Family community has an annual household income in excess of 1 million RMB.

Uniquely engaged. Whether they seek information and guidance or plan to purchase goods and services the Shanghai Family audience is online to learn and take action.

Ready to Spend. The Shanghai Family audience is within the peak earning years – 25-54. Our readers are key decision makers in family purchases.

Active and Diverse. They research and book travel online Their children attend international schools. They participate in sports and fitness. They visit the doctor with their children two or more times a year and are deeply concerned with environmental health. They attend cultural events and frequently dine out.

Advertising Opportunities And Specifications

For more information on how to advertise on Shanghai Family, send email to advertise@shfamily.com or call (86 21) 1350 1955 134.

Online advertising

We accept GIF, JPEG, Rich Media & Third Party Served ads.

Ad creative must have a 1-pixel border and/or colored background to differentiate from Shanghai Family’s white background. Shanghai Family reserves the right to give 24-hours notice prior to pausing a campaign if this spec is not met.

Sizes are IAB standards: leaderboard 728x90, rectangle 180x150, wide skyscraper 160x600